Head – GTM & Product Launches

A Leading Life Insurance Company is seeking a high-impact Head – GTM & Product Launches to drive its market expansion strategy. In this senior leadership role, you will be responsible for the end-to-end execution of product go-to-market plans across all distribution channels. Furthermore, you will coordinate with marketing, sales, and operations to ensure flawless execution and maximum market penetration. Consequently, this position is vital for achieving the company’s revenue targets and strengthening its brand presence.

The Head – GTM & Product Launches must possess a deep understanding of customer personas and competitive landscapes to craft compelling value propositions. Additionally, you will oversee the development of sales enablers and training modules to empower the field force. Therefore, the company is looking for a strategic leader with extensive experience in the life insurance sector. If you excel at project management and have a proven track record of successful product rollouts, this Head – GTM & Product Launches role offers a premier executive path.

Key Responsibilities

• Lead the end-to-end Go-To-Market (GTM) strategy for new life insurance products and riders.
• Design and execute high-decibel launch campaigns in collaboration with the Marketing and Brand teams.
• Develop comprehensive sales enablers, including brochures, sales stories, and digital illustration tools.
• Coordinate with Channel Heads to ensure product alignment with specific distributor needs.
• Oversee the creation of training content to ensure the sales force is fully equipped for product launches.
• Monitor post-launch performance and track key metrics such as adoption rates and sourcing mix.
• Manage project timelines rigorously to ensure all products are launched as per the business calendar.
• Identify market opportunities and conduct competitor benchmarking to refine GTM tactics.
• Serve as the primary liaison between the Product Development team and the Sales organization.
• Drive digital adoption of products through integrated online and offline launch strategies.

Requirements and Qualifications

• MBA from a premium B-School with 12–15 years of experience in the Life Insurance industry.
• Proven expertise in Product Management, Marketing, or Sales Strategy functions.
• Strong leadership skills with experience in managing large, cross-functional project teams.
• Exceptional communication and presentation skills with a flair for storytelling.
• Demonstrated ability to deliver results in a fast-paced, high-pressure environment.