Digital Market Activation Lead

A Leading Financial Services Group is seeking a strategic Digital Market Activation Lead to direct digital transformation initiatives within its global wealth management practice. In this key program management role, you will take full responsibility for driving market activation strategies, digital adoption, and business readiness activities. Furthermore, you will manage multi-geography stakeholder communications, ensuring global alignment between corporate strategy and technical execution. Consequently, this position is essential for expanding digital sales engagement and accelerating customer journey enhancements.

The Digital Market Activation Lead must combine deep domain expertise in wealth management with proven program governance capabilities in Agile environments. Working across cross-functional technology and business squads, you will leverage tools like JIRA and Confluence to oversee planning, execution, and risk mitigation. Therefore, the organization is looking for an influential leader who navigates complex compliance cultures and influences senior stakeholders comfortably. If you want to steer landmark digital activation programs, this position is for you.

Key Responsibilities

• Lead digital transformation programs ensuring delivery of market activation and wealth management initiatives.
• Manage multi-geography stakeholder engagement, maintaining continuous transparency and strategy alignment.
• Establish, manage, and drive program governance frameworks, executive status reporting, and risk management.
• Oversee comprehensive business readiness activities, including training strategies, internal communications, and adoption planning.
• Collaborate with cross-functional product and IT squads to deliver seamless customer journey improvements.
• Ensure complete program compliance with institutional operating standards, internal controls, and regulatory frameworks.
• Bridge technical implementation details with overarching wealth management and financial advisory business goals.

Requirements and Qualifications

• Bachelor’s degree in Business Administration, Finance, Marketing, Information Technology, or an allied discipline.
• 8+ Years of experience leading large-scale digital transformation and program management initiatives.
• Strong domain expertise in both Market Activation and Wealth Management, with hands-on Agile mastery (JIRA/Confluence).
• Proven track record managing business readiness, stakeholder engagement across geographies, and program governance.
• Preferred background: Familiarity with HSBC operating standards, digital sales platforms, or financial planning frameworks.